Industrial Luncheon

Description

 
Engaging Consumers on the Mobile Platform for Small Business

DESCRIPTION:

The iPhone and Android devices changed the world of mobile marketing for everyone.  The mobile device is a truly social tool that connects your consumers via the web, social networking, and their friends.  And now, thanks to Apple and Google, the barriers (costs) that prevented small business from utilizing these tools have disappeared. 

Is your business engaging the millions of consumers who use their internet-enabled cell daily?   Today's consumers use their mobiles while out in the community to select retailers, compare prices, and to look for services or coupons. In short, the mobile platform is the largest interactive platform on the planet. As a business, you need to truly connect your consumers to your brand and each other. This session will give you the necessary information to determine how mobile fits within your business, what your mobile presence should be, assess the associated cost, and how to measure the success of your implementation.

YOU WILL LEARN: 
Integrating Mobile into small business
Costs associated with developing mobile web and mobile apps
How to determine if your mobile efforts have been successful
How mobile connects your consumers to each other as well as your business via social networking
Using mobile to engage your consumer in unique ways (such as location-aware services)
Examples of mobile possibilities for a variety of small businesses
Case studies from successful mobile campaigns