Small Business Owner Workshop with Jon Schallert

Description

Workshop for Small Businesses to be Held

Retail and Marketing Expert Jon Schallert will Show Small Businesses how to Maximize Marketing in a Down Economy

Business owners in the Lafayette and Kokomo region and beyond have the opportunity to hear nationally-known Destination Business Expert Jon Schallert when he comes to Holiday Inn City Center in downtown Lafayette Indiana on April 21st. Sponsored by Greater Lafayette Commerce and the Hoosier Heartland Small Business Center, Schallert will present his acclaimed business improvement session, The New Rules of Business Success:  Maximizing Marketing in a Down Economy. This workshop takes Jon Schallert's proprietary 14-step strategy to turn a business into a Consumer Destination and focuses on the most important tools that business owners must use in today's economy to survive and thrive. Business owners attending will learn:

·         Concrete marketing tactics they can immediately implement in their businesses that drive customer traffic, increase sales, and target their best customers more cost-effectively.

·         Effective advertising and marketing best-practices for retail stores, restaurants, service businesses and professional practices.

·         How customers form their first impressions in seven (7) seconds, and how to change the negative first impressions of a business by changing six (6) critical areas of a business's floorspace when entering it. 

·         How to use the Internet effectively with the nine (9) "Must-Have" priorities of every website. 

·         How to search engine optimize a website, even the business owner who does not have a strong understanding of online marketing

·         Proven examples of using social media beyond Facebook to drive traffic and sales to a business.

Immediately following the workshop, Jon will conduct a Marketing Roundtable where any owner can ask questions about their individual business challenges, and Jon will explain in detail how his Destination principles can be applied to grow the sales of any business in any marketplace.