Strategic Insights: Brick and Mortar

Description

E-commerce: Yes, it’s worth it, and here’s how to get started

Today, e-commerce and physical retail are intrinsically linked. The retail industry – fueled by the growth of e-commerce and demand for swift home deliveries – has, as of late, pushed savvy brick and mortar store owners to adjust their approach to business, placing an equal emphasis on online sales.

As such, the role of retail stores in offering online shopping is not only far more pronounced, it’s becoming essential in meeting consumer demand and generating profits.

Adding an online shopping option to your website may sound daunting, but expanding your offerings to an online consumer base is easier than you may think – even for tech novices. In fact, it’s never been simpler with e-commerce builders available on most website platforms.

Rest assured, by using a cross-channel business model, retailers can enhance the overall shopping experience of their customers. After all, consumers expect a seamless shopping experience, and business owners who deliver that level of convenience will attract more customers.

Given the advantages associated with e-commerce, retailers that are not selling their products online are grossly restricting themselves. Plus, maintaining both a physical location and an online business diversifies revenue streams and raises brand awareness.

Join us as a panel of three local business owners discuss, in-depth, how retailers can best leverage e-commerce and social media to grow their customer base.

Panelists include:

Brittany Whitenack, Founder of Antique Candle Company

Tyler Knochel, Co-Founder of Hustlefish

Ashley Jones, Co-Founder of Bloom Kids Collection

Whether you’re just getting started, elevating your e-commerce strategy or utilizing social media to increase sales – this workshop is for you. Get the answers you need from entrepreneurs who have gained immense success by taking advantage of e-commerce and social media.